WHAT I DO
My work is to help agencies and clients achieve the results they seek through digital advertising. Areas include: Paid Search (SEM), Video Advertising, Display, Email Marketing, Social Media, Web Analytics, Mobile Advertising, Search Engine Optimization (SEO), and Programmatic.
PAID SEARCHWhether you’re looking to launch a new campaign or in need of a full restructure I have helped many clients scale their PPC campaigns to success via various search engines. Some search engines include: Google, Bing, Yahoo! SM, Baidu, Yandex, and related mobile search.
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VIDEO ADVERTISINGYouTube is the #2 search engine and having a presence is important. I can help with Video Ads, TrueView in-stream and in-display ads, standard display ads, in-video overlay ads, and live streaming ads.
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DISPLAY ADVERTISINGExperienced in placing banner ads on the Google Display Network, other networks, placing direct buys, and programmatic ad buys. Your business should take advantage of all that display advertising has to offer.
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EMAIL MARKETINGEmail marketing is an important practice of any business. It’s a great way to reach prospects and existing customers. Through the right targeting and campaign set up you can maximize your email marketing efforts.
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SOCIAL MEDIASocial Media Marketing is now a favorable way to reach and stay in tune with customers. Facebook, Twitter, Instagram and Pinterest allow businesses to connect with consumers in a whole new way. I can assist with your needs on these platforms.
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WEB ANALYTICSAnalytics are the foundation of all digital marketing. Measuring the success of your campaigns is important to your business to be able to make the right marketing decisions.
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MOBILE MARKETINGThrough mobile advertising you are able to reach a highly targeted audience. You’ll be able to differentiate your brand, leapfrog the competition, and execute campaigns with an increased ROI. Whether you are advertising a video/display ad, mobile website or mobile app, I can help.
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SEARCH ENGINE OPTIMIZATION (SEO)Search Engine Optimization (SEO) focuses on growing your visibility in organic (non-paid) search engine results. It’s a marketing discipline that encompasses both technical and creative elements required to improve rankings, increase awareness in the engines, and ultimately drive traffic to your website.
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PROGRAMMATICProgrammatic real-time bidding is the next wave in media buying. Programmatic allows me to fan ads across the web, but mid-campaign evaluate what’s working best – which geographies, times of day, audience segments, publishers – to narrow my target so you’re only paying for highly effective ads. This is a radical change from traditional ad buying.
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